STRONGFISH started in a kitchen in Brooklyn after a conversation that has happened in a thousand kitchens: the fish is great — what is the can for? A year of R&D and supplier visits later, we replaced the steel can with a BPA-free carton, kept the wild-caught fish, and shipped it.
Aiden grew up inside CPG. His family's brand, Twisted Alchemy, sits on shelves at Whole Foods, Sprouts, Ritz-Carlton, and Nobu, and he's worked every side of it — sales, ops, customer. He leads brand, product, and growth at STRONGFISH, where the obsession with what goes into your body meets the obsession with how it shows up on shelf.
Scott is a 25-year CPG operator. He founded and exited Kim and Scott's Gourmet Pretzels, scaling it to 20,000+ points of distribution, and co-founded Twisted Alchemy. At STRONGFISH he runs supply, operations, and the playbook he's spent two decades writing — how a small brand earns shelf, trust, and durability against the incumbents.